Post by jeffolie on Nov 25, 2012 18:32:33 GMT -6
Mobile Monday, cars & PCs losing
Cars, PCs are fading ... the love affair that Americans have for cars has been replaced with a love affair that requires high levels of communications with mobile devices including smartphones, tablets
Young adults want to communicate in a method different from older adults .... sort of like each generation has its own music, this generation computes its own way
Driving has declined significantly in favor of texting, sexting, social networks, gaming
Mobile data contracts for phones to use the internet bump up the monthly costs noticeably ... they do not care
Getting the latest and greatest phone for Mobile lifestyles surpasses the economic costs in favor of the social lifestyle, life choice of the below 30 years old with even only a part time job.
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11/25/2012
Sorry, Retailers--Cyber Monday's Days Are Numbered
Not long after Cyber Monday was invented in 2005 as an online alternative to Black Friday, I called it a “marketing myth” because it was actually not even close to a top holiday shopping day.
Then a funny thing happened–Cyber Monday, created by the National Retail Foundation’s Shop.org online unit, became a self-fulfilling prophecy as retailers jumped on the term and began offering special sales that day after the Thanksgiving holiday. By the following year, it had turned into a real phenomenon, at least for many retailers, and last year it became the heaviest shopping day ever to date. It might even happen again this year.
But now, even as many retailers have made Cyber Monday sales a stock part of their holiday strategy, I’m betting its days are numbered. Why?
* Early sales. Smart retailers noticed that before Cyber Monday, at least (and perhaps still), the period leading up to the big day actually were even more active shopping days. And in their never-ending attempt to get a step ahead of rivals, many retailers ran not just pre-Cyber Monday sales, but pre-Black Friday sales as early as the evening before Thanksgiving. They almost certainly will cannibalize Cyber Monday sales.
* Near-universal home broadband: Almost no one uses slow dial-up connections anymore, as 90% of computer-owning households now have broadband cable or DSL connections. So there’s little reason, besides boredom and inattentive bosses, to need to use fast Internet connections at work, the supposed reason for the original Cyber Monday shopping bump.
* Mobile devices. The advent of truly capable mobile Internet devices such as the iPhone has made shopping on the go easy, and it’s already a common method, even for Black Friday. Now, with 100 million iPads and many other tablets out there making online shopping downright pleasant from anywhere, using that desktop-bound machine at work for shopping seems sure to decline.
Anyway, even the term is getting a little long in the tooth. I mean, “cyber”–really? It went out of style around the time of that nails-on-blackboard term “infobahn.” (The only word I hate seeing more from online retailers currently clogging my email box is “doorbusters”–what cyber door would that be?) So we’re long overdue for a new and improved version of holiday retail hype mongering.
Mobile Monday, anyone?
www.forbes.com/sites/roberthof/2012/11/25/sorry-retailers-cyber-mondays-days-are-numbered/
Cars, PCs are fading ... the love affair that Americans have for cars has been replaced with a love affair that requires high levels of communications with mobile devices including smartphones, tablets
Young adults want to communicate in a method different from older adults .... sort of like each generation has its own music, this generation computes its own way
Driving has declined significantly in favor of texting, sexting, social networks, gaming
Mobile data contracts for phones to use the internet bump up the monthly costs noticeably ... they do not care
Getting the latest and greatest phone for Mobile lifestyles surpasses the economic costs in favor of the social lifestyle, life choice of the below 30 years old with even only a part time job.
-----------------------------------------------
11/25/2012
Sorry, Retailers--Cyber Monday's Days Are Numbered
Not long after Cyber Monday was invented in 2005 as an online alternative to Black Friday, I called it a “marketing myth” because it was actually not even close to a top holiday shopping day.
Then a funny thing happened–Cyber Monday, created by the National Retail Foundation’s Shop.org online unit, became a self-fulfilling prophecy as retailers jumped on the term and began offering special sales that day after the Thanksgiving holiday. By the following year, it had turned into a real phenomenon, at least for many retailers, and last year it became the heaviest shopping day ever to date. It might even happen again this year.
But now, even as many retailers have made Cyber Monday sales a stock part of their holiday strategy, I’m betting its days are numbered. Why?
* Early sales. Smart retailers noticed that before Cyber Monday, at least (and perhaps still), the period leading up to the big day actually were even more active shopping days. And in their never-ending attempt to get a step ahead of rivals, many retailers ran not just pre-Cyber Monday sales, but pre-Black Friday sales as early as the evening before Thanksgiving. They almost certainly will cannibalize Cyber Monday sales.
* Near-universal home broadband: Almost no one uses slow dial-up connections anymore, as 90% of computer-owning households now have broadband cable or DSL connections. So there’s little reason, besides boredom and inattentive bosses, to need to use fast Internet connections at work, the supposed reason for the original Cyber Monday shopping bump.
* Mobile devices. The advent of truly capable mobile Internet devices such as the iPhone has made shopping on the go easy, and it’s already a common method, even for Black Friday. Now, with 100 million iPads and many other tablets out there making online shopping downright pleasant from anywhere, using that desktop-bound machine at work for shopping seems sure to decline.
Anyway, even the term is getting a little long in the tooth. I mean, “cyber”–really? It went out of style around the time of that nails-on-blackboard term “infobahn.” (The only word I hate seeing more from online retailers currently clogging my email box is “doorbusters”–what cyber door would that be?) So we’re long overdue for a new and improved version of holiday retail hype mongering.
Mobile Monday, anyone?
www.forbes.com/sites/roberthof/2012/11/25/sorry-retailers-cyber-mondays-days-are-numbered/