Post by jeffolie on May 22, 2012 16:46:16 GMT -6
POM ruled not magic med, scam like advertising
My sweet wife Olie came home one day about 6 months ago with a dozen POM drinks which were about a glass full each, hoping to derive medical help from them. No matter how many times I tell her that no magic food exists, she buys some expecting promising results that never happen. Mostly she ignores the medical claims or I find that I am ending some hyped deal she entered that usually has a scam like 'automatic reordering feature with 7 to 14 days' at a very noticeable price when she gets a 'free bottle' by paying only shipping. She rarely, does this...I get annoyed and she does not appreciate my 'attitude' when she does fall for these scams.
POM, Pomegranate juice has an interesting, tart and sweet taste. As a refreshing beverage, my other adult children in our home said POM must be an 'acquired taste' that they never acquired. Only Olie consumed the POM.
POM not magic med, Pomegranate juice maker fails to prove POM does medical good or create wellness ... chance to present evidence remains open for additional 30 days
" ... Pom Wonderful used insufficient evidence to back claims that its products could treat or prevent serious diseases, the chief administrative law judge at the FTC says.
" ... one cited as deceptive described Pom juice as an "antioxidant superpower," and went on to say that antioxidants guard against agents that "can cause heart disease, premature aging, Alzheimer's disease, even cancer."
" ... ruling allows the company to "share the scientific evidence that highlights the value and power inherent in pomegranates and pomegranate juice with impunity."
" ... The judge's decision goes into effect in 30 days unless Pom formally challenges it.
======================
Pomegranate juice maker used deceptive ads, judge rules
Pom Wonderful used insufficient evidence to back claims that its products could treat or prevent serious diseases, the chief administrative law judge at the FTC says.
Los Angeles Times
May 22, 2012
A federal administrative judge ruled that pomegranate juice maker Pom Wonderful used deceptive advertising when it implied its products could treat or prevent serious diseases and other medical conditions.
Judge D. Michael Chappell upheld much of a 2010 Federal Trade Commission complaint against the Los Angeles company owned by Lynda and Stewart Resnick.
The judge said in his decision issued Monday that Pom used "insufficient" evidence to back its claims that Pom products "treat, prevent or reduce the risk of heart disease, prostate cancer or erectile dysfunction."
The judge did not find all Pom ads in the original complaint to be at fault. But one cited as deceptive described Pom juice as an "antioxidant superpower," and went on to say that antioxidants guard against agents that "can cause heart disease, premature aging, Alzheimer's disease, even cancer."
Chappell, the chief administrative law judge at the FTC, ordered Pom to discontinue making "any representation" that a product "is effective in the diagnosis, cure, mitigation, treatment or prevention of any disease."
Violations of the order could be subject to a fine of $16,000 per incident.
The 335-page ruling did not agree with the entire, original FTC complaint. The judge said the complaint went too far in requiring Pom to get pre-approval from the Food and Drug Administration for any claims made in future advertisements.
He ruled that pre-approval "would constitute unnecessary overreaching."
Also, the judge did not find all Pom ads challenged by the FTC to be deceptive.
David C. Vladeck, director of the FTC Bureau of Consumer Protection, issued a short statement saying that he was "pleased" the judge agreed deceptive advertising had been used.
Pom issued a statement Monday focusing on the parts of the original complaint that were discarded. It said the ruling allows the company to "share the scientific evidence that highlights the value and power inherent in pomegranates and pomegranate juice with impunity."
The judge's decision goes into effect in 30 days unless Pom formally challenges it.
"We do plan to appeal certain aspects of the ruling," Pom spokesman Corey Martin said.
The appeal would be heard by the five-member FTC. If an appeal is not successful, Pom could take the matter to a federal appeals court.
www.latimes.com/business/la-fi-ftc-pom-20120522,0,3035086.story
My sweet wife Olie came home one day about 6 months ago with a dozen POM drinks which were about a glass full each, hoping to derive medical help from them. No matter how many times I tell her that no magic food exists, she buys some expecting promising results that never happen. Mostly she ignores the medical claims or I find that I am ending some hyped deal she entered that usually has a scam like 'automatic reordering feature with 7 to 14 days' at a very noticeable price when she gets a 'free bottle' by paying only shipping. She rarely, does this...I get annoyed and she does not appreciate my 'attitude' when she does fall for these scams.
POM, Pomegranate juice has an interesting, tart and sweet taste. As a refreshing beverage, my other adult children in our home said POM must be an 'acquired taste' that they never acquired. Only Olie consumed the POM.
POM not magic med, Pomegranate juice maker fails to prove POM does medical good or create wellness ... chance to present evidence remains open for additional 30 days
" ... Pom Wonderful used insufficient evidence to back claims that its products could treat or prevent serious diseases, the chief administrative law judge at the FTC says.
" ... one cited as deceptive described Pom juice as an "antioxidant superpower," and went on to say that antioxidants guard against agents that "can cause heart disease, premature aging, Alzheimer's disease, even cancer."
" ... ruling allows the company to "share the scientific evidence that highlights the value and power inherent in pomegranates and pomegranate juice with impunity."
" ... The judge's decision goes into effect in 30 days unless Pom formally challenges it.
======================
Pomegranate juice maker used deceptive ads, judge rules
Pom Wonderful used insufficient evidence to back claims that its products could treat or prevent serious diseases, the chief administrative law judge at the FTC says.
Los Angeles Times
May 22, 2012
A federal administrative judge ruled that pomegranate juice maker Pom Wonderful used deceptive advertising when it implied its products could treat or prevent serious diseases and other medical conditions.
Judge D. Michael Chappell upheld much of a 2010 Federal Trade Commission complaint against the Los Angeles company owned by Lynda and Stewart Resnick.
The judge said in his decision issued Monday that Pom used "insufficient" evidence to back its claims that Pom products "treat, prevent or reduce the risk of heart disease, prostate cancer or erectile dysfunction."
The judge did not find all Pom ads in the original complaint to be at fault. But one cited as deceptive described Pom juice as an "antioxidant superpower," and went on to say that antioxidants guard against agents that "can cause heart disease, premature aging, Alzheimer's disease, even cancer."
Chappell, the chief administrative law judge at the FTC, ordered Pom to discontinue making "any representation" that a product "is effective in the diagnosis, cure, mitigation, treatment or prevention of any disease."
Violations of the order could be subject to a fine of $16,000 per incident.
The 335-page ruling did not agree with the entire, original FTC complaint. The judge said the complaint went too far in requiring Pom to get pre-approval from the Food and Drug Administration for any claims made in future advertisements.
He ruled that pre-approval "would constitute unnecessary overreaching."
Also, the judge did not find all Pom ads challenged by the FTC to be deceptive.
David C. Vladeck, director of the FTC Bureau of Consumer Protection, issued a short statement saying that he was "pleased" the judge agreed deceptive advertising had been used.
Pom issued a statement Monday focusing on the parts of the original complaint that were discarded. It said the ruling allows the company to "share the scientific evidence that highlights the value and power inherent in pomegranates and pomegranate juice with impunity."
The judge's decision goes into effect in 30 days unless Pom formally challenges it.
"We do plan to appeal certain aspects of the ruling," Pom spokesman Corey Martin said.
The appeal would be heard by the five-member FTC. If an appeal is not successful, Pom could take the matter to a federal appeals court.
www.latimes.com/business/la-fi-ftc-pom-20120522,0,3035086.story