Post by unlawflcombatnt on Nov 12, 2009 17:02:42 GMT -6
Video advertising is the latest puke-tard scourge of the Corporato-sleazeball media. Not surprisingly, there is much gleeful & optimistic commentary on this
latestinnovation abomination of the internet.
Maybe no one else is having this problem, but I've noticed in recent months that my computer often slows down to a stop when I visit a site that has video advertising. Not surprisingly, this slow-down problem is not publicized, and the fact that many of these videos are "autoloaded" into one's computer without permission (or even the viewer's knowledge), is barely touched upon in the following article.
from the New York Times:
Online Ads Are Booming,
if They’re Attached to a Video
[and when they're "autoloaded" into
your computer without your permission.]
November 11, 2009
By BRIAN STELTER
"News Web sites are starting to look a lot less like newspapers and a lot more like television.
CNN.com and ESPN.com are featuring video much more prominently on their home pages, often prompting visitors to press play before they begin to read....
A major reason is commercial. At a time when other categories of advertising dollars are shrinking, video ads are booming. News sites are adding more video inventory to keep pace with the demands of advertisers, and benefiting from the higher cost-per-thousands, or C.P.M.’s, that ads on those videos command.
The attention to video mirrors changes in how consumers are experiencing news. Major events — be it the presidential election or the death of Michael Jackson — bring a surge in video stream viewings by new users, and each time some of them stick around.
“Every watershed event leaves video more popular than before,” said Charles W. Tillinghast, the president of MSNBC.com, a joint venture between NBC Universal and Microsoft....
Media companies typically do not break out figures for video advertising, and certainly the video revenue pales next to search and display advertising. But the growth has spurred investment and interest in video production....
But video can be costly to produce, hindering some sites’ efforts to expand and leading people like Mr. Tillinghast to predict that access to television film (like a bounty of NBC News video) is an advantage.
Beyond news sites, video is now the fastest-growing segment of the Internet advertising market. Digital video amounted to $477 million in revenue in the first half of 2009, up 38% from the same time period in 2008....
With an estimated $5 billion in revenue in the first half of 2009, search remains the dominant segment of online advertising, but it is expected to grow only marginally this year.
Augmenting the increase in video spending is the growing acceptance of pre-roll — the once-derided ads that appear before a video plays.[Which often start automatically, and are frequently off to the side of the screen, so the viewer can't even see that the ad is running--and can't understand why the site is loading so slowly. (like Minyanville). The unsolicited automatic downloading of a video should be illegal, especially when it is deliberately put to the extreme left or right side of the screen, so that it can't even be seen.]
“It actually works really well,” said Brian Quinn, the vice president and general manager of digital ad sales for The Journal’s digital network. A 15-second pre-roll “followed by 2 to 5 minutes of high-quality content is a fair-value exchange,” Mr. Quinn said.
•
Analysts say they expect the flow of online advertising dollars to video to continue. The research firm eMarketer projects 35 to 45% growth for the segment for each of the next 5 years, topping out at $5.2 billion in 2014. (Even then, it would hardly rival search advertising, which is projected to be a $16 billion business.)
In the 5-year outlook it released last month, eMarketer said that video ads would be the “main channel” for major advertisers seeking to increase their online spending. Already, ads for companies like Johnson & Johnson and Unilever pop up often on sites like MSNBC.com.
“More and more advertisers are starting to play in the online video space,” said Jeremy Steinberg, the vice president of digital sales and business development for the Fox News Channel.
News sites account for only a small portion of the 25 billion video streams counted by comScore on an average month. The firm reported almost 500 million video streams in its news and information category in September — still a substantial figure. Most of the streams occurred on MSNBC.com (162 million, according to comScore) and CNN.com (148 million)....
Web executives say some clients think of online video as an extension of TV, and others think of it as an enhancement — one that allows for interactive messages and instant feedback from viewers. They acknowledge that the medium is still in many ways immature.
Sites continue to disagree about the legitimacy of “autoplay,” a setting that starts videos automatically when a Web page loads, increasing the number of streams without necessarily knowing that the Web user is watching."
And without the "Web user" even knowing that it's playing, while using up memory, and even causing computers to crash.
latest
Maybe no one else is having this problem, but I've noticed in recent months that my computer often slows down to a stop when I visit a site that has video advertising. Not surprisingly, this slow-down problem is not publicized, and the fact that many of these videos are "autoloaded" into one's computer without permission (or even the viewer's knowledge), is barely touched upon in the following article.
from the New York Times:
Online Ads Are Booming,
if They’re Attached to a Video
[and when they're "autoloaded" into
your computer without your permission.]
November 11, 2009
By BRIAN STELTER
"News Web sites are starting to look a lot less like newspapers and a lot more like television.
CNN.com and ESPN.com are featuring video much more prominently on their home pages, often prompting visitors to press play before they begin to read....
A major reason is commercial. At a time when other categories of advertising dollars are shrinking, video ads are booming. News sites are adding more video inventory to keep pace with the demands of advertisers, and benefiting from the higher cost-per-thousands, or C.P.M.’s, that ads on those videos command.
The attention to video mirrors changes in how consumers are experiencing news. Major events — be it the presidential election or the death of Michael Jackson — bring a surge in video stream viewings by new users, and each time some of them stick around.
“Every watershed event leaves video more popular than before,” said Charles W. Tillinghast, the president of MSNBC.com, a joint venture between NBC Universal and Microsoft....
Media companies typically do not break out figures for video advertising, and certainly the video revenue pales next to search and display advertising. But the growth has spurred investment and interest in video production....
But video can be costly to produce, hindering some sites’ efforts to expand and leading people like Mr. Tillinghast to predict that access to television film (like a bounty of NBC News video) is an advantage.
Beyond news sites, video is now the fastest-growing segment of the Internet advertising market. Digital video amounted to $477 million in revenue in the first half of 2009, up 38% from the same time period in 2008....
With an estimated $5 billion in revenue in the first half of 2009, search remains the dominant segment of online advertising, but it is expected to grow only marginally this year.
Augmenting the increase in video spending is the growing acceptance of pre-roll — the once-derided ads that appear before a video plays.[Which often start automatically, and are frequently off to the side of the screen, so the viewer can't even see that the ad is running--and can't understand why the site is loading so slowly. (like Minyanville). The unsolicited automatic downloading of a video should be illegal, especially when it is deliberately put to the extreme left or right side of the screen, so that it can't even be seen.]
“It actually works really well,” said Brian Quinn, the vice president and general manager of digital ad sales for The Journal’s digital network. A 15-second pre-roll “followed by 2 to 5 minutes of high-quality content is a fair-value exchange,” Mr. Quinn said.
•
Analysts say they expect the flow of online advertising dollars to video to continue. The research firm eMarketer projects 35 to 45% growth for the segment for each of the next 5 years, topping out at $5.2 billion in 2014. (Even then, it would hardly rival search advertising, which is projected to be a $16 billion business.)
In the 5-year outlook it released last month, eMarketer said that video ads would be the “main channel” for major advertisers seeking to increase their online spending. Already, ads for companies like Johnson & Johnson and Unilever pop up often on sites like MSNBC.com.
“More and more advertisers are starting to play in the online video space,” said Jeremy Steinberg, the vice president of digital sales and business development for the Fox News Channel.
News sites account for only a small portion of the 25 billion video streams counted by comScore on an average month. The firm reported almost 500 million video streams in its news and information category in September — still a substantial figure. Most of the streams occurred on MSNBC.com (162 million, according to comScore) and CNN.com (148 million)....
Web executives say some clients think of online video as an extension of TV, and others think of it as an enhancement — one that allows for interactive messages and instant feedback from viewers. They acknowledge that the medium is still in many ways immature.
Sites continue to disagree about the legitimacy of “autoplay,” a setting that starts videos automatically when a Web page loads, increasing the number of streams without necessarily knowing that the Web user is watching."
And without the "Web user" even knowing that it's playing, while using up memory, and even causing computers to crash.