Post by jeffolie on Oct 31, 2011 11:35:19 GMT -6
Google-owned YouTube 100 digital video channels aims to rival TV
" ... Google-owned ... YouTube is aiming to create a new digital video platform that will rival television ... launching more than 100 new video channels ... add 25 hours of new original content daily, with dozens of Web series debuting at scheduled times ... Madonna to The Wall Street Journal ... "
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" ... YouTube is making a bold step into original programming in an entertainment venture with some 100 content creators, from Madonna to The Wall Street Journal.
The Google-owned video site said Friday that it's launching more than 100 new video channels. The partners include an array of Hollywood production companies, celebrities and new media groups that will produce mainly niche-oriented videos.
YouTube is shelling out $100 million to producers ...
The channels will roll out beginning this month, though most will premiere next year. YouTube says the channels will add 25 hours of new original content daily, with dozens of Web series debuting at scheduled times.
Ultimately, YouTube is aiming to create a new digital video platform that will rival television programming.
In a blog posting Friday night, YouTube said the channels are being developed "specifically for the digital age." The video site compared the expanded video offerings to the advent of cable television.
YouTube has tried to build a more advertiser-friendly product of professional-quality video, as opposed to simply user-created videos. Advertisers generally prefer to have their ads matched with known quantities. YouTube has also previously tried to urge viewers to stay longer with TV-like services like the YouTube Leanback, which continuously plays a personalized selection of videos.
Google is also looking to add professionally produced content to its huge roster of user-generated videos, to give users of its Google TV platform something to watch.
Major Hollywood networks such as News Corp.'s Fox and The Walt Disney Co.'s ABC have blocked their content from being shown on Google TV because the sides have been unable to come to a licensing deal that the networks believes pays them fairly. Networks also don't want to jeopardize their lucrative relationship with pay TV distributors like Comcast Corp. and DirecTV.
Google is a platform that has been adopted by set-top box maker Logitech, which makes a device called a Logitech Revue that sells for $100.
more ... www.usatoday.com/tech/news/story/2011-10-29/youtube-original-programming/50997002/1
" ... Google-owned ... YouTube is aiming to create a new digital video platform that will rival television ... launching more than 100 new video channels ... add 25 hours of new original content daily, with dozens of Web series debuting at scheduled times ... Madonna to The Wall Street Journal ... "
================================
" ... YouTube is making a bold step into original programming in an entertainment venture with some 100 content creators, from Madonna to The Wall Street Journal.
The Google-owned video site said Friday that it's launching more than 100 new video channels. The partners include an array of Hollywood production companies, celebrities and new media groups that will produce mainly niche-oriented videos.
YouTube is shelling out $100 million to producers ...
The channels will roll out beginning this month, though most will premiere next year. YouTube says the channels will add 25 hours of new original content daily, with dozens of Web series debuting at scheduled times.
Ultimately, YouTube is aiming to create a new digital video platform that will rival television programming.
In a blog posting Friday night, YouTube said the channels are being developed "specifically for the digital age." The video site compared the expanded video offerings to the advent of cable television.
YouTube has tried to build a more advertiser-friendly product of professional-quality video, as opposed to simply user-created videos. Advertisers generally prefer to have their ads matched with known quantities. YouTube has also previously tried to urge viewers to stay longer with TV-like services like the YouTube Leanback, which continuously plays a personalized selection of videos.
Google is also looking to add professionally produced content to its huge roster of user-generated videos, to give users of its Google TV platform something to watch.
Major Hollywood networks such as News Corp.'s Fox and The Walt Disney Co.'s ABC have blocked their content from being shown on Google TV because the sides have been unable to come to a licensing deal that the networks believes pays them fairly. Networks also don't want to jeopardize their lucrative relationship with pay TV distributors like Comcast Corp. and DirecTV.
Google is a platform that has been adopted by set-top box maker Logitech, which makes a device called a Logitech Revue that sells for $100.
more ... www.usatoday.com/tech/news/story/2011-10-29/youtube-original-programming/50997002/1