Post by account_disabled on Mar 5, 2024 21:52:58 GMT -6
Middle class' buys sophistication." It is the main conclusion of an article that Theslogan.com developed a few days ago. The thesis is well known: increasingly common products are developing 'premium' categories for which consumers are willing to pay a (considerable) premium. Theslogan speaks of a certain snobbery and 'popular luxury', but there is no doubt that the trend is important and has significance. vaso starbucks Traditional commodities are being transformed to gain visibility, because it is evident that a simple brick of juice or a packet of salt on a supermarket shelf is almost transparent. The article cites a Forbes chronicle dated October 28, 2002: it defined – under the title ' Salt Chic ' – a restaurant that offered no less than 20 different varieties of salt on its menu (and up to $45 a pop). kilo). «At Fleur De Sel, the tiny eatery in Manhattan, chef Cyril Renaud dashes pinches of French sea salt over a white chocolate caramel ganache. Salt on chocolate? ‘Mais oui’, insists Renaud, who not only puts it on all his desserts but keeps an oak chest brimming with 20 varieties of gourmet sodium in his dining room.
His favorite, the restaurant’s namesake, means ‘flower of salt’.» Para Theslogan: «The democratization of luxury that has been taking place for several years has created powerful icons in high-style mass consumption: companies such as Zara, Gap, Microsoft, Nike, or L'Oreal and many more, address an audience that observers specialists already call 'mass class' and which is made up of the hundreds of thousands of global consumers Industry Email List who are now unified in a permanent attempt to consume refinement in almost all categories. The mass class is a new category that does not replace its predecessor - the global middle class - but rather incorporates 'the rich cousin' in order to share the same purchasing power of the wealthy class in most consumer goods and services. , except when it comes to the really expensive and exclusive elements, like housing, college education, and luxury cars. That is, the mass class is the one that puts a person who earns US$5,000 annually at the same level as another who receives US$5,000 every month, at least when it comes to consuming 'mass quality' products.
brand strategy As always, Trendwatching gives some of the keys to this phenomenon. 1. Unprecedented wealth in the developed world. 2. Great economic growth. 3. Rise of mass consumer markets. And desire for differentiation. The interesting thing about these consumers (also called 'hybrids') is that they circulate from one segment to another: that is, although they spend the same money as the middle classes, or even less, on basic consumer products, at the same time they allow themselves to increase spending on certain items and benefits considered only for 'VIPs'. There are authors who refer to 'masstige' (mass prestige) products, which 'bring the middle classes closer' to people with a higher economic level, although in other products they have to look – precisely – for low-cost products in a very illustrative 'mix'. In summary: «Mass class, as a phenomenon, represents new markets, new consumers and new competition to take advantage of vast opportunities. Everywhere entrepreneurs will spring up eager to challenge any existing business model that shows the slightest sign of fatigue to transform it and take advantage of the enormous economies of scale that these immense unified masses of consumers allow.
His favorite, the restaurant’s namesake, means ‘flower of salt’.» Para Theslogan: «The democratization of luxury that has been taking place for several years has created powerful icons in high-style mass consumption: companies such as Zara, Gap, Microsoft, Nike, or L'Oreal and many more, address an audience that observers specialists already call 'mass class' and which is made up of the hundreds of thousands of global consumers Industry Email List who are now unified in a permanent attempt to consume refinement in almost all categories. The mass class is a new category that does not replace its predecessor - the global middle class - but rather incorporates 'the rich cousin' in order to share the same purchasing power of the wealthy class in most consumer goods and services. , except when it comes to the really expensive and exclusive elements, like housing, college education, and luxury cars. That is, the mass class is the one that puts a person who earns US$5,000 annually at the same level as another who receives US$5,000 every month, at least when it comes to consuming 'mass quality' products.
brand strategy As always, Trendwatching gives some of the keys to this phenomenon. 1. Unprecedented wealth in the developed world. 2. Great economic growth. 3. Rise of mass consumer markets. And desire for differentiation. The interesting thing about these consumers (also called 'hybrids') is that they circulate from one segment to another: that is, although they spend the same money as the middle classes, or even less, on basic consumer products, at the same time they allow themselves to increase spending on certain items and benefits considered only for 'VIPs'. There are authors who refer to 'masstige' (mass prestige) products, which 'bring the middle classes closer' to people with a higher economic level, although in other products they have to look – precisely – for low-cost products in a very illustrative 'mix'. In summary: «Mass class, as a phenomenon, represents new markets, new consumers and new competition to take advantage of vast opportunities. Everywhere entrepreneurs will spring up eager to challenge any existing business model that shows the slightest sign of fatigue to transform it and take advantage of the enormous economies of scale that these immense unified masses of consumers allow.