Post by amirmukaddas on Mar 11, 2024 23:44:57 GMT -6
If you own a hotel, a bed & breakfast, any hovel, even an inn at the end of the world, you will certainly have spent sleepless nights tossing and turning under the covers, thinking about the mother of all questions: is it better to pay one or more portals for be visible or try to get a good positioning directly for your property's website? As time went by I got the idea that the more hoteliers ask themselves this question, the stronger the various Booking.com , Trivago , Expedia and Momondo become. You are afraid of not having a website visible enough, so you invest in meta search engines and large tourist portals , gradually making your website even less visible. It's the classic self-fulfilling prophecy , a great little paradox of tourism web marketing... and not only that.
Brand positioning There are many tools to communicate a hotel, its room availability, prices and offers. Before you sit with the calculator in your hand and evaluate which ones to choose with respect to your investment margin, remember that the web is a merciless amplifier of messages, so saying that the structure is 20 meters from the sea, when in fact it is 300, will give you he will turn against himself Denmark Telegram Number Data at the first opportunity, because people talk... ah, if they talk. For better or for worse? Bullshit! Some evaluations, for example those of a film at the cinema, are linked to personal judgement , so the more we talk about it (regardless of the way), the better. However, if word on the street is that the carpet in the corridors of your hotel has a vague smell of dung, you may have a problem.
If the carpet really smells like dung, then forget about digital marketing and change the carpets immediately. Done? Well. Now that your hotel is really just a few steps from the sea and doesn't give off any less than very pleasant smells, you can focus on how to make it visible . Locating the structure on Google Business is certainly the first step and optimizing it for search engines by inserting structured LocalBusiness- type data into the code will be very important, but for it to become relevant compared to searches of the Hotel + city/location name type, it will be necessary to send relevant signals to Google in particular. Which?
Brand positioning There are many tools to communicate a hotel, its room availability, prices and offers. Before you sit with the calculator in your hand and evaluate which ones to choose with respect to your investment margin, remember that the web is a merciless amplifier of messages, so saying that the structure is 20 meters from the sea, when in fact it is 300, will give you he will turn against himself Denmark Telegram Number Data at the first opportunity, because people talk... ah, if they talk. For better or for worse? Bullshit! Some evaluations, for example those of a film at the cinema, are linked to personal judgement , so the more we talk about it (regardless of the way), the better. However, if word on the street is that the carpet in the corridors of your hotel has a vague smell of dung, you may have a problem.
If the carpet really smells like dung, then forget about digital marketing and change the carpets immediately. Done? Well. Now that your hotel is really just a few steps from the sea and doesn't give off any less than very pleasant smells, you can focus on how to make it visible . Locating the structure on Google Business is certainly the first step and optimizing it for search engines by inserting structured LocalBusiness- type data into the code will be very important, but for it to become relevant compared to searches of the Hotel + city/location name type, it will be necessary to send relevant signals to Google in particular. Which?