Post by account_disabled on Nov 22, 2023 4:35:11 GMT -6
The most frequently chosen types of video advertising. Skippable True View InStream Ads Ads appear before, during or after videos. The user has the option of skipping the ad after seconds or continuing to watch it. The ad consists of a video that is hosted on YouTube, a final URL, a display URL in the ad, and optionally: a companion banner, a headline characters, and a call to action. Nonskippable True View InStream ads Nonskippable ads appear in the same way as skippable ones.
They are distinguished by the fact that they cannot be omitted. The maximum duration of such an advertisement is seconds. An interesting combination of instream ads is the ability to create sequences. Sequencing allows us to show different videos to the user in the Email Marketing List order we choose. Thanks to this, we can tell a story, strengthen the message and arouse greater interest among recipients. Sequencing different videos to generate more interest from your audience. Advertising bumpers These are short second videos that the user cannot skip. They are displayed identically to the two advertising suggestions above. In terms of message, this is potentially the most difficult material to make because it is the shortest.
![](https://static.wixstatic.com/media/29965c_55a45a6f8de044b3a617147961f30288~mv2.jpg/v1/fill/w_420,h_239,al_c,lg_1,q_80,enc_auto/29965c_55a45a6f8de044b3a617147961f30288~mv2.jpg)
Video campaign structure Video campaigns, just like the examples above, are divided into campaigns, ad groups and ads. We have the freedom to divide the material at our disposal. When dividing into campaigns, it is worth taking into account, in addition to the division into your own productservice, also the type of ads that will be inside. This will greatly facilitate our subsequent reporting and campaign management. Strengths of the video campaign building brandproductadvertised content awareness, a wide range of reaching new users, remarketing, recontacting users who visited your website. Performace Max campaigns The campaign gives you access to all Google Ads inventory in one campaign.
They are distinguished by the fact that they cannot be omitted. The maximum duration of such an advertisement is seconds. An interesting combination of instream ads is the ability to create sequences. Sequencing allows us to show different videos to the user in the Email Marketing List order we choose. Thanks to this, we can tell a story, strengthen the message and arouse greater interest among recipients. Sequencing different videos to generate more interest from your audience. Advertising bumpers These are short second videos that the user cannot skip. They are displayed identically to the two advertising suggestions above. In terms of message, this is potentially the most difficult material to make because it is the shortest.
![](https://static.wixstatic.com/media/29965c_55a45a6f8de044b3a617147961f30288~mv2.jpg/v1/fill/w_420,h_239,al_c,lg_1,q_80,enc_auto/29965c_55a45a6f8de044b3a617147961f30288~mv2.jpg)
Video campaign structure Video campaigns, just like the examples above, are divided into campaigns, ad groups and ads. We have the freedom to divide the material at our disposal. When dividing into campaigns, it is worth taking into account, in addition to the division into your own productservice, also the type of ads that will be inside. This will greatly facilitate our subsequent reporting and campaign management. Strengths of the video campaign building brandproductadvertised content awareness, a wide range of reaching new users, remarketing, recontacting users who visited your website. Performace Max campaigns The campaign gives you access to all Google Ads inventory in one campaign.